About TRUST-AI™

Who We Are

Building Trust in a Synthetic World.

TRUST-AI™ is an independent, human-centred initiative dedicated to making AI more transparent, responsible, and trustworthy—by design.

We believe the future of AI depends not only on technical excellence but on ethical clarity, cultural awareness, and genuine accountability. That's why we developed TRUST-AI Open™: an open, practical framework for Responsible AI that can be implemented by organisations of all sizes—from startups to global enterprises.

We are researchers, technologists, ethicists, and behavioural scientists who understand that AI systems are never just technical artefacts—they are social systems too. Our work combines rigorous assessment tools, public-interest research, and collaborative accreditation processes that align AI with human values, not just machine logic.

Our Mission

To help organisations develop and deploy AI systems that are:

  • Transparent in their design and operation

  • Responsible in their development and deployment

  • Unbiased in their data and decision-making

  • Secure in their architecture and usage

  • Trustworthy in the eyes of the people they affect

What We Do

  • TRUST-AI Open™: A clear, open framework for assessing AI systems against ethical, operational, and societal benchmarks.

  • TRUST-AI Verified™: Independent assessments and ratings for AI systems and organisations, including the AAA+ certification tier.

  • Research & Innovation: Forward-looking studies on human-AI collaboration, behavioural risk, and synthetic cognition—like our recent SPRI™ work.

  • Education & Community: Workshops, tools, and events to help teams understand and embed Responsible AI in real-world contexts.

Our Philosophy

We are optimistic about the role AI can play in improving lives—but only if we shape it with care. Trust isn’t given—it’s earned, continuously. And that’s what we’re here to build: not perfection, but a standard we can believe in.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!