TRUST-AI Verified™: Certify What Matters
Culture. Systems. Trust.
Our multi-layer certification framework assesses how well your organisation governs AI and how your systems bring those values to life.
How Certification Works
Step 1: Organisational Review
We assess your culture, governance, training, risk structures, and ethical principles.
Step 2: System Review
We evaluate one or more AI systems against your values, transparency, fairness, and safety in practice.
Step 3: Verification & Badge
You receive an official rating (A+ to AAA+) with digital verification and a public badge listing.
Organization-Level Assessment
“Does your organisation have the foundational culture, governance, and ethical infrastructure to support responsible AI?”
What we assess:
Published AI principles and operational governance
Organisation-wide redress and escalation frameworks
Training, awareness, and risk policies for AI
Oversight structures, including ethics boards or committees
Outcome:
TRUST-AI Verified™ Organisational Rating (A+, AA+, AAA+)
Valid for 24 months or until a major change occurs
Does not need to be repeated for another AI System review
System-Level Assessment
“How well does this specific AI system align with your values, manage risks, and demonstrate trustworthiness?”
What we assess:
Use-case-specific fairness and bias safeguards
Explainability for both users and stakeholders
Consent, override, and redress mechanisms
Lifecycle integrity: versioning, retraining, and auditability
Outcome:
TRUST-AI Verified™ System Rating (A+, AA+, AAA+)
Issued per system
Can be rolled up to a portfolio maturity view
TRUST-AI Verified™: Certify What Matters
Culture. Systems. Trust. Our two-layer certification framework assesses how well your organisation governs AI—and how your individual systems bring those values to life.
How Does TRUST-AI Verified™ Compare to ISO/IEC 42001?
While both aim to support responsible AI, TRUST-AI Verified™ and ISO 42001 differ in focus, depth, and approach. Below is a summary of how TRUST-AI Verified™ enhances and complements ISO’s management system framework.
| Dimension | ISO/IEC 42001 | TRUST-AI Verified™ |
|---|---|---|
| Type | International standard (Management System Standard - MSS) | Independent verification and accreditation framework |
| Primary Focus | Establishes processes to manage AI responsibly | Evaluates actual practice, behaviour, and ethical readiness of organisations and systems |
| Scope | Enterprise-wide governance of AI lifecycle and risk | Dual-level assessment (Organisational + System-level) with cultural and behavioural dimensions |
| Compliance Style | Process-based (aligns with ISO 9001-style systems) | Outcome-based and capability-focused; diagnostic and narrative-driven |
| Structure | Plan-Do-Check-Act (PDCA) lifecycle across AI use | 5 behavioural pillars + governance & oversight + diagnostics + maturity scoring |
| Implementation Level | High-level policies and risk controls | Detailed diagnostic criteria, system-level evidence, and operational questions |
| Auditing & Certification | Conducted by certified ISO auditors | Conducted via TRUST-AI™ assessors or licensed partners with qualitative & quantitative scoring |
| Scoring | Pass/Fail | 5-point maturity level-based scoring system with an in-built roadmap |
| Ethics & Human-Centred Design | Recognised as important but not operationalised in detail | Core differentiator; embeds ethics, transparency, fairness, and human agency deeply |
| System-level Specificity | Focuses on organisational process maturity | Explicit, detailed assessments of individual AI systems |
| Cultural & Cognitive Readiness | Limited | Explicitly measured and scored (e.g., readiness, behavioural alignment, team capability) |
| Use Cases | Organisations wanting ISO accreditation and compliance structure | Organisations seeking practical improvement, transparency, and stakeholder trust |
| Complementarity | Can be used together (TRUST-AI™ validates and operationalises ISO controls) | Supports ISO 42001 by bringing behavioural, system-specific verification |
Verification by Third Way Consulting
Build For Integrity. Scaled For Reality.
TRUST-AI Verified™ certification ensures that Responsible AI is not just a policy—it's embedded in your systems, your people, and your decisions.
Assessments are conducted by TRUST-AI.CO (a division of Third Way Consulting), with optional recognition of partner-led evaluations.
Partners must be TRUST-AI Verified™ accredited assessors
All partner assessments undergo final review by Third Way Consulting
TRUST-AI Verified™ Certificate: Valid for 24 months. Includes the TRUST-AI Verified badge and a QR-verifiable listing on our website.