About TRUST-AI™

TRUST-AI exists to help organisations prove their AI systems are genuinely trustworthy. Not just compliant. Not just well-intentioned. Actually responsible.

Why We Exist

AI is shaping critical decisions across society. But trust in AI is fragile, and confidence in those who deploy it is even more so.

Third Way Consulting (Australia) created TRUST-AI to offer something the world urgently needs: a practical, human-centred way to certify responsible AI behaviour. Not just technical assurance, but cultural, ethical, and behavioural integrity.

Our mission: to make trust measurable. And to help organisations earn it.

What TRUST means

To help organisations develop and deploy AI systems that are:

  • Transparent in their design and operation

  • Responsible in their development and deployment

  • Unbiased in their data and decision-making

  • Secure in their architecture and usage

  • Trustworthy in the eyes of the people they affect

What Makes TRUST-AI Different

  • Behavioural focus: We assess culture, leadership, and alignment—not just compliance checklists.

  • Dual-layer model: We evaluate both the organisation and its AI systems.

  • Certification built for real teams: Practical diagnostics, maturity scoring, and badges that signal more than policy.

  • Open and collaborative: Our standard is free to use. We work with partners, not gatekeep.

The Future of AI Depends on Trust

If AI is going to shape the future, it should earn the right to be there. We're here to help make that happen—one team, one system, one verified badge at a time.